High Concept: Movies and Marketing in Hollywood (Texas Film Studies Series)
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water . . .") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.
List Price: $ 24.95
Price: $ 14.80
Other posts like this, by keyword:
Movies:
Movies Now Showing, 3/18/11 ...
Coming to America: Immigrants from Northern Europe ...
Q&A: What are some good horror movies that involve viruses? ...
Extraordinary People in the Movies ...
What are some cool horror movies without slutty girls and college kids? ...
SCIENCE WORKSHOP SERIES:BIOLOGY/SURVEY OF LIVING THINGS STUDENT EDITION 2000C (GLOBE SCIENCE WORKSHOP SERIES) Reviews ...
Megamind 3D Now Available on Time Warner Cable Movies On Demand ...
Inventing the Movies: Hollywood’s Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs ...
Wolf Runner (Leisure Historical Romance) ...
Video Movies Worth Watching: A Guide for Teens ...
High:
Death At Hilliard High: A Susan Lombardi Mystery ...
Ghost of Chance (High Risk Books) ...
The Insiders: A Portfolio of Stories from High Finance ...
What are some good mystery novels for high schoolers? ...
American Catholicism (Chicago History of American Civilization; Rand McNally High School Social Studies Program) ...
How many calories does hiking burn when you’re at a high elevation? ...
High School Nicknames Throughout History: the Best Humor from Blue Donut ...
High Voltage Direct Current Transmission (I E E Power Engineering Series) ...
Teaching Adolescent English Language Learners: Essential Strategies for Middle and High School ...
Mass and the Sacraments Book II (A Course in Religion for Catholic High Schools and Academies Ser.) ...
Series:
Come Look With Me: Exploring Landscape Art With Children (Come Look With Me Series) ...
When is the new series of american chopper repeated on discovery? ...
Fuzzy and Neural Approaches in Engineering (Adaptive and Learning Systems for Signal Processing, Communications and Control Series) ...
Modularity: Understanding the Development and Evolution of Natural Complex Systems (Vienna Series in Theoretical Biology) ...
Village Diary (The Fairacre Series #2) Reviews ...
Missing in Death (In Death Series) Reviews ...
Water Management in Islam (Water Resources Management and Policy Series) Reviews ...
Doing Family Therapy, Second Edition: Craft and Creativity in Clinical Practice (The Guilford Family Therapy Series) ...
Biology and Creation: An Introduction Regarding Life and Its Origins (Creation Research Society Reader Series, No. 4) ...
SF Giants World Series Parade ...
Hollywood:
David Geffen: A Biography of New Hollywood ...
So You Want To Be In Show Business: A Hollywood Agent Shares The Secrets Of Getting Ahead Without Getting Ripped Off ...
The world in miniature: or, the entertaining traveller. Giving an account of every thing necessary and curious; With several curious and use ...
It Happened in Hollywood: Remarkable Events That Shaped History (It Happened In Series) ...
Off the Record: A Reporter Unveils the Celebrity Worlds of Hollywood, Hip-hop, and Sports ...
You Just Glow! and Other Lies of Pregnancy, Childbirth, and Beyond ...
Television Everywhere: How Hollywood Can Take Back the Internet and Turn Digital Dimes Into Dollars ...
Riot on Sunset Strip: Rock’n'Roll’s Last Stand in Hollywood (Book) ...
The Imagineering Field Guide to Disney’s Hollywood Studios ...
The Hollywood Economist: The Hidden Financial Reality Behind the Movies ...
Film:
The World Market for Plates, Sheets, Film, Foil, and Strip Made from Vulcanized Fibers: A 2011 Global Trade Perspective ...
Economics in Film and Fiction Reviews ...
Publicity Writing for Television & Film: A How-To Handbook ...
MOVIE MARVELS: FILM FACTS YOU’LL FLIP FOR (Ghostwriter) ...
The 2011 Import and Export Market for Plates, Sheets, Film, Foil, and Strip Made from Vinyl Chloride Polymers in Thailand ...
How to be a Working Actor: The Insider’s Guide to Finding Jobs in Theater, Film and Television ...
The 2011 Import and Export Market for Plates, Sheets, Film, Foil, and Strip Made of Ethylene Polymers in the United States ...
Film star Helen Twelvetrees on an elephant, Taronga Park Zoo, Sydney, 1936-7 / Sam Hood ...
The 2011 Import and Export Market for Plates, Sheets, Film, Foil, and Strip Made of Ethylene Polymers in Estonia ...
Reel China: Targets an elusive film fan â€" the Chinese American ...
Studies:
Studies in Satan, Demons, and the Occult ...
Biology and Epistemology (Cambridge Studies in Philosophy and Biology) ...
Ariadne’s Thread: Case Studies in the Therapeutic Relationship ...
Bessie Schonberg: Pioneer Dance Educator And Choreographic Mentor (Studies in Dance) ...
Theology in Action: How the Rabbis of Formative Judaism Present Theology (Aggadah) in the Medium of Law (Halakhah) (Studies in Judaism) ...
The SBL Handbook of Style: For Ancient Near Eastern, Biblical, and Early Christian Studies ...
Oil Is Not a Curse: Ownership Structure and Institutions in Soviet Successor States (Cambridge Studies in Comparative Politics) ...
The World Economy: A Millennial Perspective/ Historical Statistics (Development Centre Studies) ...
The Talmud of the Land of Israel, Volume 29: Baba Mesia (Chicago Studies in the History of Judaism) ...
Mathematics Classrooms That Promote Understanding (Studies in Mathematical Thinking and Learning Series) ...
Marketing:
The Internet Marketplace: Learn The Laws Regarding Ecommerce and Online Marketing ...
Smart biz: Build momentum through marketing ...
Resumes for Sales and Marketing Careers, Third edition (VGM Professional Resumes Series) Reviews ...
Strike It Rich In Personal Selling: Techniques for Success in Direct Sales, Multi-Level and Network Marketing Reviews ...
Internet Marketing Personal Development Guide: Develop an Unstoppable Mindset for Your Online Empire ...
How to get break into the entertainment industry in Marketing? ...
The Photographer’s Guide to Marketing and Self-Promotion (Fourth Edition) ...
The Artist’s Marketing and Action Plan Workbook ...
Consumer Behavior Knowledge for Effective Sports and Event Marketing Reviews ...
Strategy Daddy: Marketing Strategies, Tactics and Case Studies That Can Change the Competitive Landscape of Your Business Reviews ...
Texas:
Kansas State Begins Big 12 Play At Texas ...
HOW TO PLAY TEXAS HOLD’EM ON THE INTERNET ...
God’s Country or Devil’s Playground: An Anthology of Nature Writing from the Big Bend of Texas (Corrie Herring Hooks Series, Num ...
Texas: A Novel Reviews ...
Texas Ghosts: Galveston, Houston, and Vicinity ...
Ghostly Voices: Thirteen Texas Ghosts ...
Love Under Two Wildcatters [The Lusty, Texas Collection] (Siren Publishing Menage Everlasting) ...
A Field Guide to Birds of the Big Bend, 2nd Edition (Texas Field Guide Series) Reviews ...
Texas Standoff: A Novel of the Texas Rangers ...
Texas: A Historical Atlas ...
Concept:
Value Engineering Mastermind: From Concept to Value Engineering Certification (Response Books) Reviews ...
Disney Cruise Crew Member Goes Missing – AOL Travel News ...
Rocky Horror: From Concept to Cult ...
Concept Design 2: Works from Seven Los Angeles Entertainment Designers and Seventeen Guest Artists ...
How to Write a Nonfiction Book: From Concept to Completion in 6 Months ...
Event-Cities 3: Concept vs. Context vs. Content (No. 3) ...
Concept Mapping: A Critical-Thinking Approach to Care Planning ...
No comments:
Post a Comment